While the digital era simplified our lives and made the whole world accessible, we find ourselves more isolated. Interior designers, in line with current trends and demands, realize the need for designs that cater to the psychological and emotional needs of individuals, whether at work or at home. Creating living space that uplifts, energizes and instills calmness as well as working space that motivates and ensures productivity. Emphasis on the power of colours, lighting and light admittance as well as the use of natural materials to evoke a sense of connection with one’s abode and providing a relaxed state of mind. According to professor and author of ‘The Design of Everyday Things’, Don Norman, emotional design is creating designs that evoke emotions which result in positive experiences and interactions.
The belief that emotions play an integral part when choosing and using products which in turn affect our overall experience. The trend based on Norman’s concept is to create a better product that appeals on the three levels of visceral, behavioral and reflective. Aiming to make products that are highly functional and simultaneously beautiful, inducing a positive experience; because when you consider aesthetics alone, you may enjoy the look of your product but when you use it, you find it lacks the proper functionality and fails in its use and purpose. The same applies in reverse, if only functionality is considered, you may find an operational product that proves to be unappealing to look at. Designing a pleasurable, usable and reliable product equals a positive experience which translates to a better life and business.
That is why GUTMANN believes the ideal building envelope is combining aesthetics and functionality, fusing materials that harmoniously come together to present complementing characteristics as well as designs to achieve superior levels of emotional satisfaction. The elegant and attractive GUTMANN wood aluminium MIRA series of windows and doors offer the warm ambience of wood on the interior with the robust protective cladding of aluminium on the outside, joining the best of both worlds and satisfying emotions in décor and interior design to induce a pleasurable experience in that space. Furthermore, with the knowledge of the influence of colour on emotions and feelings, GUTMANN offers more than a thousand colours and effects for your idea to best complement any style or theme.